Hoka focuses on every type of mover, not just professional runners or athletes. Hoka is very focused on not only fostering experiences of joy but sharing those experiences with others, and goes to great lengths to personally connect with its consumers. After identifying an untapped advertising angle within the brand, a concept was developed to take Hoka in a fresh direction. The campaign "For Every Move You Make" was proposed to emphasize that Hoka shoes are made for all of life's special moments.
This project was in collaboration with three other TCU design students: Isabella Pasino, Emma Wilkie and Becca Richard.
