This piece, inspired by our very own beautiful Rocky Mountains, was created with the purpose of showcasing Ruffles’ bold product design in an equally bold context. The task was to choose a popular snack brand and design an advertisement promoting their product. The creative process for this design started with conducting extensive research on their branding, target market, and current marketing campaigns. The goal, then, was to promote the products' unique selling proposition, their ridges, in a way that was more imaginative, eye-catching, and appealing to a wider audience.
Awards: Gold in Graphis New Talent 2023, 2024 Blog Feature on Graphis, Creative Quarterly Student Advertising Winner, Requested by Ruffles to Post on Social Media
